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Key reasons consumers cited were that it’s hard to find a replacement (33%) were because the brand is embedded in their lives (32%). adults say they would actually follow through with boycotting a brand. Indeed, Forrester conducted a survey in September 2021 that found only 32% of U.S. It goes without saying that people don’t always do what they say they’re going to do. SEE ALSO: Spotify Removes 70 Episodes of ‘Joe Rogan Experience’ Podcast Host Apologizes for Using N-Word However, it’s important to keep in mind that surveys are a gauge of self-reported behavior, and the way this Forrester poll was worded let respondents say they intend to cancel - even if, ultimately, they don’t.

If anywhere around 19% of Spotify users were to abandon the streamer, that would obviously have a huge impact. Since then, he’s been joined by Joni Mitchell, India Arie, Roxane Gay, Mary Trump, and David Crosby, Stephen Stills and Graham Nash. The protest kicked off last week when Neil Young demanded Spotify remove his music because of what he identified as COVID misinformation in some of Rogan’s podcast episodes.